Apple has agreed to pay $95 million in cash to resolve a class action lawsuit accusing its voice assistant Siri of privacy violations. The lawsuit alleged that Siri recorded users' private conversations without their consent and shared this data with third parties, including advertisers. This reportedly began when Apple introduced the "Hey, Siri" command function.

Though Apple denied any wrongdoing, the company chose to settle the case, which was filed in federal court in Oakland, California. The settlement is pending approval by a U.S. District Judge.

The plaintiffs in the lawsuit claimed that after speaking about certain products, such as Olive Garden restaurants and Air Jordan footwear, they began receiving targeted advertisements for those brands. Another plaintiff reported receiving ads for a branded surgical procedure following a private discussion with a doctor.

Attorneys representing the plaintiffs may seek up to $28.5 million in fees and $1.1 million for costs from the settlement amount.

This is not the first case of privacy concerns regarding voice assistants. Similar allegations have been made against other companies, including Google. A class action lawsuit is currently in progress against Google’s Voice Assistant in San Jose, California, where plaintiffs claim their conversations were recorded without consent.

Voice assistants have faced scrutiny over collecting biometric and voice data, which allegedly triggers targeted advertisements based on conversations, even without user consent.