Telangana has a vibrant culture that sees liquor sales soar during the Dasara season, and this year has been no exception—setting an unprecedented record. From October 1st to 11th, a staggering 10.4 lakh cases of liquor and 17.5 lakh cases of beer were sold, accumulating sales worth ₹1,057.42 crore.

By October 10th, the figures had already reached 836,000 cases of liquor and 14 lakh cases of beer, totaling ₹852.4 crore. The momentum continued on Friday, when retailers ordered an additional 2.08 lakh cases of liquor and 307,000 cases of beer from excise depots, resulting in transactions valued at ₹205.42 crore.

Overall, liquor sales in Telangana during October alone have exceeded ₹1,057 crore, representing a 15% increase compared to last year's Dasara season. Excitement builds as sales on October 12th and 13th are anticipated to surpass previous figures, indicating a lively festive spirit among the masses.

This remarkable surge in liquor sales highlights the unique traditions and consumer behavior in Telangana during the Dasara season, allowing residents to celebrate the festivities with vigor.