Ram Pothineni is taking a mass route with Skanda which is being helmed by mass hero Boyapati Sreenu. The film is up for release on the 15th of September.

Coming to the topic, the non theatrical rights(NTR) of Skanda are acquired for a whopping Rs 98 crores.

Star Network bought the South Indian languages OTT and satellite rights for Rs 54 crores. Disney+ Hotstar holds the OTT rights of the film.

Zee Studios are now with the Hindi satellite and OTT rights of the film. They also hold the Hindi dubbed theatrical rights of the film. They have paid Rs 35 crores for the overall Hindi rights.

The audio rights of the film are with Junglee Music. They have paid Rs 9 crores for the rights.

All in all, Skanda has done non theatrical business of Rs 98 crores. This is the career best tally for Ram and he should be a happy man about the same. The film is sure to set the mass centers on fire.

The film has entered the profits zone already with the non theatricals and the money the film does with the theatrical run is bonus to the producer.