Bollywood actress Janhvi Kapoor is pulling out all the stops to promote her highly anticipated Telugu debut film "Devara," co-starring Jr NTR. Her savvy use of social media to market "Devara" has caught the attention of fans. Here's what she's doing.

In a clever strategy, Kapoor has been tagging her recent social media posts with the hashtag “#Thangam” – the name of her character in the film – while showcasing her outfits from various wedding events.

Directed by Koratala Siva, the film is a magnum opus with a massive budget of ₹300 crores. Janhvi has openly expressed her excitement for the project, calling her character Thangam “incredibly entertaining” and sharing her gratitude for being part of the film.

"Devara: Part 1" is set to release on September 27th, coinciding with the Dussehra holiday season. The film also stars Saif Ali Khan in a significant role and features an exceptional musical score by Anirudh Ravichander. With Jr NTR headlining the film, it promises to be one of the biggest releases of the year, and Janhvi Kapoor’s strategic social media campaign is only adding to the anticipation.