Tollywood is experiencing a notable shift as several of its renowned directors, including Trivikram Srinivas and Boyapati Srinu, face unprecedented challenges with their latest releases. Films such as Guntur Kaaram and Skanda have failed to meet expectations, raising questions about the diminishing appeal of traditional storytelling formulas. Critics suggest that the reliance on familiar themes and formulaic approaches might be losing relevance in a rapidly evolving entertainment landscape.

The underwhelming reception of films by Puri Jagannath and Harish Shankar, including Double iSmart and Mr. Bachchan, further highlights the industry's struggle to connect with contemporary audiences. Both movies faced backlash for lacking engaging content and relying heavily on glamor, which has intensified concerns about the diminishing charm of Tollywood’s veteran filmmakers.

As OTT platforms and diverse entertainment options gain prominence, Tollywood’s senior directors are under pressure to innovate and adapt. The shift in audience preferences demands fresh and compelling storytelling, pushing filmmakers to explore new genres and narrative techniques to regain their footing and appeal to today’s discerning viewers.