In a significant move impacting movie promotions, the Greater Hyderabad Municipal Corporation (GHMC) has announced a ban on unauthorized wall posters, writings, cutouts, and flex banners. This decision, effective immediately, targets all public and private establishments across the city.

For decades, wall posters have been a cornerstone of movie marketing, providing an economical way for filmmakers to reach audiences. However, with this new regulation, the traditional method of promotion in Hyderabad faces an uncertain future.

Key points from the GHMC's announcement include:

• Immediate Enforcement: The ban applies to all unauthorized promotional materials, with strict penalties for non-compliance.
• Public Awareness: GHMC officials have disseminated notices to inform the public and relevant stakeholders about the new regulations.
• Meetings with Stakeholders: The GHMC is actively engaging with theater owners and printing establishments to communicate the importance of adhering to the ban.
• Aesthetic Preservation: The GHMC emphasizes the need to maintain Hyderabad's aesthetic appeal and cleanliness in public spaces, viewing this move as essential for the city's urban landscape.

As filmmakers and theater owners adapt to this new landscape, the traditional reliance on wall posters may give way to innovative promotional strategies in the digital age.