With just seventeen days left until the much-anticipated release of Pushpa2: The Rule, the excitement among fans and moviegoers is palpable. The makers of the film kicked off their promotional campaign with a massive trailer launch event in Pune, but there seems to be one major promotional tool missing—customized emojis on X (formerly known as Twitter).

Social media is one of the most powerful tools in today’s film promotions, and X is a key platform, especially for large-scale films like Pushpa2: The Rule. Over the years, films such as Salaar: Part 1 – Ceasefire, Saaho, KGF: Chapter 2, Vikram, and Sarkaru Vaari Paata have leveraged customized emojis on X as part of their promotional strategies. These emojis, paired with specific hashtags, create an engaging and shareable experience for fans, allowing them to promote the film with just a click.

The promotional impact of these emojis is significant, as fans immediately start spreading them across X with hashtags, increasing the visibility and reach of the film. However, Pushpa2: The Rule—one of the biggest upcoming releases in Indian cinema—is yet to benefit from this powerful tool.

While the Pushpa2 team has spared no expense in promoting the film across various channels, including high-budget campaigns and events, it’s surprising that they’ve overlooked the opportunity to collaborate with X for customized emojis. Budget isn’t a constraint for a film of this scale, and the Pushpa brand is already one of the most iconic in Indian cinema. Securing customized emojis for a film like Pushpa2 should be a straightforward task, even if the process has become a bit more complicated and expensive for X in recent times.

The use of customized emojis is not just a fun promotional tool but also a way to maintain momentum and visibility on social media, especially with the film’s release around the corner. Emojis can serve as an instant call-to-action for fans, motivating them to engage and share the film’s hashtag. As seen with other blockbuster films, the presence of emojis can significantly increase online buzz and fan-driven promotion.

It’s high time that the Pushpa2 promotional team takes this extra step to secure emojis for the film on X. With the film’s release just around the corner, every day counts in building momentum, and customized emojis would be a perfect addition to the film's existing promotional arsenal. Fans are eagerly awaiting, and hopefully, the team will act quickly to get the emojis live before the film hits theaters on December 22, 2024.