The Sankranthi season is shaping up to be an exciting one at the box office with multiple high-profile releases. Ram Charan's Game Changer, Victory Venkatesh's Sankranthi Ki Vastunnam, and Balakrishna's Daaku Maharaaj are all set to hit the screens in January, creating a buzz among movie lovers.

Out of the three, Sankranthi Ki Vastunnam seems to be leading the promotional race. With the film set to release on January 14th, the team has been making bold moves to generate excitement. The film, directed by Anil Ravipudi, stars Venkatesh alongside Aishwarya Rajesh and Meenakshi Chaudhary. The team has been strategically releasing songs that resonate with audiences, creating lasting impressions. Additionally, a recent viral interview, where the heroines, director, and producer recreated Venkatesh’s iconic characters, has kept the movie trending.

On the other hand, Game Changer is also gearing up for its promotional phase, with the trailer releasing today. The team has been ramping up their campaign with teaser releases, and a pre-release event in Dallas. After the trailer launch, the team plans to kick things up with events in Mumbai, Chennai, and a grand pre-release event in Rajahmundry, with Pawan Kalyan in attendance. Game Changer will be released on January 10th.

Daaku Maharaaj, starring Balakrishna, is a bit behind in terms of promotions. So far, the team has mainly focused on the Unstoppable with NBK show and a press meet. A trailer launch in the USA is planned, which might boost its overseas bookings. Daaku Maharaaj will release on January 12th.

At this point, Sankranthi Ki Vastunnam has clearly taken the lead with its aggressive promotional strategy, setting the tone for the festive box office battle.