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The Economic Times Payments firms slash cashbacks, incentives on funding drought
Consumer payment companies like PhonePe, Paytm, Amazon Pay, and Cred have significantly reduced their marketing expenditures and customer incentives, reflecting a maturing digital payments market in India. This trend indicates a shift from aggressive customer acquisition strategies to a more sustainable approach focused on profitability.
The Economic Times Silver lining amid funding winter: IT firms acquiring Indian startups, smaller firms
Most of them are making acquisitions to strengthen their capabilities so that they do not miss out when technology spending, especially in discretionary spends, returns, say analysts.
