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The Influence Marketer

25 Jul 2023 03:40 AM
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Houston, TX
551 Pinehaven Drive Houston, TX-77024

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Description :

The Influence Marketer

The Reality is Your Buyers are Finding, Researching, and Considering products on their own, often in places that software can’t track.

These places are known as the Dark Funnel and include:

Word-of-Mouth (Influencers and Trusted Peers)

Organic Social Media

Communities (Ex. Slack and Mighty Networks)

Text and Messenger apps

Podcast Content

Video Content

Group Zoom meetups

Private Groups

Industry Events

Before Covid, B2B buyers got most of their information by attending industry conferences, analysts and search.

That’s where they learned about new tools, technology and strategy.