Recent media reports suggesting new restrictions on laddu distribution at the Tirumala temple have sparked confusion among devotees. A prominent news channel claimed that pilgrims would soon face limits on the number of laddus they could receive, causing widespread concern. However, Tirumala Executive Officer (EO) Venkaiah Chowdary has swiftly addressed these claims, labeling them as unfounded rumors.

Chowdary explained that there has been no drastic change in the laddu distribution system. The new measures are designed to prevent black marketing and curb middlemen interference. According to the revised system, pilgrims with a Darshan ticket will receive one free laddu and can purchase up to four or six additional laddus based on crowd management. Those without a Darshan ticket or token will be able to buy two laddus. The EO urged pilgrims to remain calm, emphasizing that the reforms are intended to enhance the fairness of the distribution process rather than impose harsh restrictions.