1. Alcohol’s Negative Health Impact:

   • Alcohol consumption, including beer and wine, is harmful to health.
   • Even one drink per day is linked to several negative health effects such as liver cirrhosis, cancers, and injuries.
   • A lower risk of ischemic stroke is the only potential benefit found in the recent studies.
   • These findings challenge the myth that alcohol in moderation has health benefits.

2. U.S. Government’s Report:

   • The recent federal report, commissioned by the U.S. government, states the dangers of alcohol consumption.
   • The report links alcohol consumption to various health issues for both men and women.
   • This report was released ahead of an update to U.S. dietary guidelines and was met with criticism from the liquor industry.

3. Alcohol Consumption in India:

   • In India, alcohol consumption has risen dramatically over the past three decades, despite its known risks.
   • Studies, including India's National Family Health Survey, show a rise in alcohol consumption, especially among the youth and women.
   • Increased disposable income and the move to cities and towns have contributed to this rise.

4. Social Acceptance and Trends:

   • Alcohol consumption has gained social acceptance, especially in cities where young people frequently gather in restaurants, clubs, and bars.
   • The pandemic-induced isolation led to an increase in socializing, including drinking.

5. Impact of the Report on India:

   • The report highlighting alcohol's risks may cause concern, but liquor sales surged during the 2024 Christmas-New Year celebrations in India.
   • Despite knowing the risks, many people continue to drink, and there’s a concerning rise in consumption, particularly among women and younger individuals.

6. Health Experts’ Viewpoint:

   • Dr. Sajeela Maini, a senior consultant psychologist, calls for serious action to curb the growing trend of alcohol consumption.
   • She points out the alarming increase in alcohol consumption among the younger population and women.

7. Non-Alcoholic Alternatives:

   • Non-alcoholic options, like non-alcoholic beers and zero-proof drinks, are marketed as alternatives but aren’t necessarily healthier.
   • Non-alcoholic beers typically contain less than 0.5% alcohol and can still have high sugar content, contributing to weight gain and insulin resistance.
   • Non-alcoholic beverages, while reducing alcohol intake, are not completely risk-free due to preservatives and other chemicals they contain.

8. Market for Healthier Alternatives:

   • The demand for healthier alternatives like fruit-infused sparkling water, herbal teas, kombucha, and cold-pressed juices is growing.
   • These alternatives not only cater to health-conscious individuals but also redefine social norms around consumption.

9. Government Role and Strategy:

   • The government should consider strategies to reduce liquor sales and encourage individuals to cut back on alcohol.
   • Alcohol is a major source of revenue for states, but considering the health risks, a reevaluation of policies is necessary.

10. Cost of Non-Alcoholic Drinks:

    • Non-alcoholic drinks, although marketed as a healthier option, tend to be priced lower than alcoholic beverages.
    • There is an increasing consumer preference for functional beverages such as energy drinks and plant-based drinks due to growing health awareness.

In summary, the article emphasizes the health risks of alcohol, the rise in consumption in India, and the growth of healthier alternatives to alcohol, advocating for a shift in both individual habits and government policies.