Jubilant FoodWorks Ltd., a subsidiary of the Jubilant Bhartia Group, has entered into a memorandum of understanding (MoU) with Coca-Cola India Pvt. to acquire its sparkling beverage portfolio and other products from the company's authorized bottlers. The deal, set to begin in April 2025, will see Coca-Cola’s authorized bottlers supplying sparkling beverages to Jubilant FoodWorks, which will handle the marketing of these products.

The move is expected to enhance Jubilant FoodWorks' consumer offerings, allowing the company to diversify its product range in the thriving Indian beverage market. This acquisition aligns with Jubilant Bhartia Group's broader strategy of expanding its business interests across various sectors, with its existing successful ventures including Jubilant Pharmova Ltd., Jubilant Ingrevia Ltd., and Jubilant FoodWorks Ltd..

This deal follows Coca-Cola’s decision to divest 40% of its stake in Hindustan Coca-Cola Holdings Pvt., the parent company of Hindustan Coca-Cola Beverages Pvt., in a Rs 10,000 crore transaction. This sale is part of Coca-Cola’s asset-light strategy, which involves divesting its bottling operations globally. The deal also reflects the growing significance of India as a key market for global beverage players.

Once the agreement is executed, Jubilant FoodWorks will take on the responsibility of marketing Coca-Cola's sparkling beverages in India, further solidifying its presence in the competitive beverage market.