E-commerce giant Amazon has appointed Samir Kumar as the new Country Manager for India, effective October 1, following the resignation of Manish Tiwary. Kumar, a 25-year veteran of Amazon, will take over operational responsibilities while continuing to lead consumer businesses in the Middle East, South Africa, and Turkey. This leadership transition comes as Amazon emphasizes the significance of the Indian market in its global strategy.

Kumar joined Amazon in 1999 and played a pivotal role in launching Amazon.in in 2013, making him a key figure in the company's growth in India. In an internal email, Amit Agarwal, Amazon's Senior Vice President for Emerging Markets, expressed confidence in Kumar's ability to drive success in India’s competitive e-commerce landscape.

With this change, Kumar will oversee the existing leadership team, including Saurabh Srivastava, Harsh Goyal, Amit Nanda, and Aastha Jain, who will report directly to him. Agarwal highlighted India's importance to Amazon and reiterated the company's commitment to transforming lives and livelihoods in the region.

Agarwal also acknowledged Tiwary's contributions to establishing Amazon.in as a premier online marketplace in India and wished him well in his future endeavors.