Indian IT companies are set to benefit from a resurgence in discretionary technology spending, which is expected to lead to incremental revenue growth. After a prolonged downturn, demand is picking up, driven by easing macroeconomic factors such as rate cuts and the new U.S. administration's policies. Key IT players like Tata Consultancy Services (TCS), Infosys, Wipro, and HCLTech have seen a positive shift in discretionary spending across sectors, including BFSI and retail.

The revival is also fueling demand for Generative AI transformation deals, with IT firms accelerating their AI initiatives. While TCS and Infosys have already made significant strides in AI, Wipro has committed substantial investments to advance its AI capabilities. Despite the optimism, analysts caution that policy changes could impact certain sectors, and the full impact of AI-driven transformations may take time to materialize.

The article highlights the evolving landscape for Indian IT companies, focusing on the expected growth in AI-driven transformation deals and the promising outlook for 2025.