Former Chief Minister and YCP leader Y.S. Jagan Mohan Reddy is currently grappling with the aftermath of his party's significant defeat in the 2024 Assembly elections. The loss has highlighted the urgent need for a professional political strategist to help revive the party's fortunes. The once-strong YCP, which secured 151 seats in 2019, saw a dramatic fall to just 11 seats in the recent polls, underscoring the impact of the absence of strategic guidance.

In 2019, political strategist Prashant Kishor, through his organization I-PAC, played a crucial role in helping Jagan Mohan Reddy win power and establish a solid governance framework. However, Kishor has since launched his own political outfit and is preparing for upcoming elections in Bihar. The subsequent rift between Kishor and Jagan has left a strategic void in the YCP, contributing to the party's recent electoral struggles.

Jagan's attempts to recruit Sunil, a political consultant working with Congress, have thus far been unsuccessful. The Congress party’s reluctance to release Sunil and Jagan’s challenges in finding a suitable replacement highlight the current crisis within the YCP. As elections in two states approach, the search for a capable strategist continues, and it remains to be seen if Jagan Mohan Reddy can secure the right leader to navigate the party through this turbulent period.