The Gujarat Cooperative Milk Marketing Federation (GCMMF), known for marketing dairy products under the Amul brand, has reduced the price of its one-litre milk packs across India by Rs 1. The new prices are now Rs 67 for Amul Gold and Rs 55 for Amul Taaza per litre in Delhi, compared to their previous prices of Rs 68 and Rs 56, respectively. This reduction applies only to one-litre packs and not to half-litre variants, with the aim to encourage consumers to buy larger packs of milk.

The price cut follows a successful financial year for GCMMF, with the cooperative reporting an 8% growth in turnover, reaching Rs 59,445 crore. The cooperative expects even stronger revenue growth in the current fiscal year, driven by rising consumer demand. GCMMF processes an average of 310 lakh litres of milk daily and has a total annual processing capacity of around 500 lakh litres.

With over 36 lakh farmers across Gujarat, GCMMF is the world’s largest farmer-owned dairy cooperative and ranks 8th among the top 20 dairy companies worldwide. Additionally, the cooperative exports its dairy products to about 50 countries. Last year, GCMMF expanded into the US market, launching four variants of fresh milk targeted at the Indian and Asian diaspora.