In response to rising food prices, the Indian government has launched Phase-II of retail sales for subsidised wheat flour and rice under the Bharat brand, available at Rs 30 per kg for wheat flour and Rs 34 per kg for rice. These products will be offered in 5kg and 10kg packs through cooperatives like NCCF, Nafed, and Kendriya Bhandar, as well as on e-commerce platforms. Food Minister Pralhad Joshi announced this temporary intervention, aimed at easing consumer costs and stabilising market prices.

The government has earmarked 3.69 lakh tonnes of wheat and 2.91 lakh tonnes of rice from the Food Corporation of India (FCI) for Phase-II under the Price Stabilisation Fund. This intervention will continue until the allocated stocks run out, with the government assuring adequate reserves for further allocation if needed. In comparison to Phase I, where wheat flour and rice were priced at Rs 27.5 and Rs 29 per kg, respectively, the new pricing reflects a slight increase due to market factors.

Addressing lower rice sales in Phase I, Minister Joshi clarified that the initiative prioritises consumer relief over business objectives, adding that smaller pack sizes could be considered if there’s demand. Additionally, he suggested a study to assess price stability in light of surplus stocks, maintaining that prices remain “largely under control” with minor fluctuations.

The previous phase, held from October 2023 to June 2024, distributed 15.20 lakh tonnes of wheat flour and 14.58 lakh tonnes of rice, reflecting the government’s commitment to price stability in essential grains.