Raj Bhandari

Ruby Bhandari (voted as D Magazine’s 10 Most Beautiful Women in Dallas in 2013), founded Silk Threads, Inc. out of her personal desire (and need) for fashionable ethnic wear that reflected her Indian heritage, but also spoke to her Western sensibilities. Born in New York and raised in Austin, Texas, Ruby started Silk Threads while still pursuing her degree at the University of Texas at Austin.

Soon, Ruby realized that there was an under-served market for high-end designs for the growing South Asian-American community – so she decided to open her own manufacturing units in India to better provide the level of service and quality workmanship that she and her clients had come to expect.

However, Ruby did not just want to create garments – she obsessed on taking the timeless elements of Indian culture – the vibrant colors, the opulent weaves, the regal fabrics, the graceful motifs and the exquisite styles of embroideries – and bring them to a wider audience. 

Decades before Hollywood discovered Indian artisanal weaves and embellishments, Ruby had started innovating, using a mix of traditional and modern design elements to bring to her clients one of a kind pieces – each of which could tell a different story.