NTR’s Devara is poised to hit screens worldwide tomorrow, directed by Koratala Siva, with fans eagerly anticipating special midnight screenings, particularly the 1 AM shows in the Telugu states. However, excitement has turned to disappointment as the 1 AM show at the Mallikarjuna-Brahmarambha theatre complex in KPHB, Hyderabad, has been canceled.

While an official reason for the cancellation has not been provided, insider reports suggest a conflict of interest between the distributor and theatre management over profit-sharing. The theatre management sought a larger cut of the profits, hoping to capitalize on the hype surrounding NTR's latest film, which has become a sentiment for Nandamuri fans. This particular theatre complex has a history of successfully screening Nandamuri films, making the absence of the midnight show especially disheartening.

Despite the setback, experts warn that attempting to overly capitalize on the film's popularity may backfire. The landscape of movie screenings has changed significantly, with numerous alternative venues available for fans eager to watch Devara at special times. This broader selection means that any attempt to demand excessive profit shares could ultimately result in lost revenue if fans choose to attend other showings instead.

As the release date approaches, many fans remain hopeful for a successful premiere, while the situation serves as a reminder of the complexities involved in movie distribution and exhibition.